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About us

Let’s take a look behind the scenes: Find out who we are, what our mission is, what DNA we carry within us, and why we even exist.
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Our mission

The First Financial Life Park explains economic and financial topics, imparts practical knowledge and important skills, and creates an understanding of interrelationships. Individuals and their financial lives are the focus. The offers and content are value-neutral, free of charge and inclusive, geared to the needs of the target groups and created according to the latest didactic findings.

Our identity

Lack of financial knowledge has an impact on people’s social and economic life. We encourage children, young people and adults to take an interest in economic matters while promoting financial responsibility.

We are transparent, open-minded, and aim to answer all questions in a simple and comprehensible way to reach all our visitors equally, regardless of their age or educational background.

FLiP GmbH is a non-profit organization and belongs to Erste Social Finance Holding GmbH. 51 percent is owned by ERSTE Foundation, and 49 percent by Erste Group Bank AG.

FLiP Team

Johannes Brodnig

Financial Officer

Hans W. Grohs

Educator
Budget Coach

Daniel Karagic

Educator

Sabine Kreuzer

Business Operations Manager

Sylvia Liebeswar

Educator
Programme Manager

Philip List

Managing Director

Helga Lubich

Educator

Annunziata Magis

Expansion Manager

Christof Moro

Marketing
Communications Manager

Sonja Müllner

Expansion Manager
Technical Manager

Semra Pamuk

Educator
Programme Manager

Thomas Reich

Educator

Tatjana Schmidt

Educator

Jana Schögl

Advocacy Fundraising

Christina Stainthorpe

Content Development
Cooperations Mgmt.

Barbara Strachwitz

Expansion Manager
Content Development

Nina von Gayl

Curator

International Advisory Board

To ensure objectivity and independence from Erste Group, the contents at FLiP were reviewed and approved by an international scientific advisory board.

Christoph Badelt

Head of Advisory Board - Institut für Sozialpolitik, Wirtschaftsuniversität Wien und Präsident des Fiskalrates

Hans Grohs

Experte Soziales und Schuldenberatung

Sue Lewis

OECD für finanzielle Bildung, britischer Konsumentenschutzverband für finanzielle Produkte und Dienstleistungen

Gyöngyi Lóránth

Finanzprofessorin - Universität Wien

Johanna Mair

Wirtschaftliche und soziale Entwicklungen

Leonore Riitsalu

Financial Well-Being und Verhaltensökonomie

Youth Council

The Youth Advisory Board helps us develop new content together with the Scientific Advisory Board. It is important to us to listen to young people and their concerns, and to implement their suggestions.

Awards

FLiP has received several awards for its work in the field of financial education!

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