The Erste Financial Life Park explains economic and financial topics, imparts practical knowledge and important skills, creates an understanding of interrelationships.

The focus is on individuals and their financial lives.

The offers and contents are value-neutral, free of charge and inclusive, geared to the needs of the target groups,and are based on the latest didactic findings.



Johannes Brodnig
Johannes Brodnig Financial Officer
Nina von Gayl
Nina von Gayl Curator
Hans Grohs
Hans W. Grohs Educator & Budget Coach
Daniel Karagic
Daniel Karagic Educator
Sabine Kreuzer
Sabine Kreuzer Business Operations Manager
Sylvia Liebeswar
Sylvia Liebeswar Educator & Programme Manager
Philip List
Philip List Managing Director
Helga Lubich
Helga Lubich Educator
Annunziata Magis
Annunziata Magis Expansion Manager
Christof Moro
Christof Moro Marketing & Communications Manager
Sonja Kappel
Sonja Müllner Educator & Technical Manager
Semra Pamuk
Semra Pamuk Educator & Programme Manager
Thomas Reich
Thomas Reich Educator
Barbara Strachwitz
Barbara Strachwitz Content Development & Cooperations


A lack of knowledge and skills in financial affairs has negative consequences for the economy, but also for society and culture.
Our aim is to raise interest in finance and the economy among children, young people and adults to promote and strengthen responsible management of personal finances. Money management skills are crucial in the struggle against growing indebtedness among young people.

We are frank and open, we hide nothing, we engage with all questions asked, and we try to find answers to them all.
We communicate in plain language so that our visitors can understand us, regardless of their age and educational background.

FLiP GmbH is a subsidiary of Erste Social Finance Holding GmbH, which is owned 51 percent by ERSTE Stiftung and 49 percent by Erste Group.




All information presented in the Financial Life Park has been scrutinised and approved by an international advisory panel of academics and practitioners. The personal expertise of the panel members guarantees the high quality of the presented content. So you can rest assured that all information is correct and accurate.

Christof Badelt
– Institute for Social Policy, Vienna University of Economics and Business (WU) and president of the fiscal council

Hans Grohs – Expert in social affairs and debt advisory services

Sue Lewis – Chair of the UK Financial Services Consumer Panel, financial education advisor to the OECD

Gyöngyi Lóránth – Department of Finance, University of Vienna

Johanna Mair – Stanford University, Hertie School of Governance

Leonore Riitsalu - Expert in financial well-being and behavioural insights

Engelbert Dockner (✝) – Chair of the board 2014 - 2017 

Youth Advisory Board

Our advisory board ensures that all content is correct. The youth advisory board helps us, in exchange with the scientific advisory board, to develop new content. It is important to us to listen to the youth and their concerns and to implement their suggestions. 

Sophie Mitter - BHS

Katrin Leiner - BHS

Michael Stadlmann - AHS

Amira Djawathanowa - Mittelschule

Amelie Mitrovic - Mittelschule 


Together with a network of project partners and collaborators, we work to continuously develop and improve the FLiP services and content.