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About us

Let’s take a look behind the scenes: Find out who we are, what our mission is, what DNA we carry within us, and why we even exist.
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Our mission

Erste Financial Life Park explains economic and financial topics, imparts practical knowledge and important skills, and fosters an understanding of interrelationships. The focus is on individuals and their financial lives. Our offerings and our content are value-neutral, free of charge and inclusive, tailored to the needs of the target groups and developed according to the latest educational insights.
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Our identity

Lack of financial knowledge has an impact on people’s social and economic life. We encourage children, young people and adults to take an interest in economic matters while promoting financial responsibility.

We are transparent, open-minded, and aim to answer all questions in a simple and comprehensible way to reach all our visitors equally, regardless of their age or educational background.

FLiP GmbH is a non-profit organization and belongs to Erste Social Finance Holding GmbH. 51 percent is owned by ERSTE Foundation, and 49 percent by Erste Group Bank AG.

FLiP Team

Johannes Brodnig
Financial Officer
Hans W. Grohs
Educator
Budget Coach
Daniel Karagic
Educator
Sabine Kreuzer
Business Operations Manager
Sylvia Liebeswar
Educator
Programme Manager
Philip List
Managing Director
Helga Lubich
Educator
Annunziata Magis
Expansion Manager
Sara Mesic
Content Development
Christof Moro
Marketing
Communications Manager
Sonja Müllner
Expansion Manager
Technical Manager
Semra Pamuk
Educator
Programme Manager
Thomas Reich
Educator
Tatjana Schmidt
Educator
Jana Schögl
Advocacy Fundraising
Christina Stainthorpe
Content Development
Cooperations Mgmt.
Barbara Strachwitz
Expansion Manager
Content Development
Nina von Gayl
Curator

International Advisory Board

To ensure objectivity and independence from Erste Group, the contents at FLiP were reviewed and approved by an international expert advisory board.

Christoph Badelt
Head of Advisory Board - Institute for Social Policy, Vienna University of Economics and Business and President of the Fiscal Council
Hans Grohs
Social and debt counselling expert
Christine Laudenbach
Head of Household Finance, SAFE / Goethe University
Sue Lewis
OECD for financial education, British consumer protection association for financial products and services
Gyöngyi Lóránth
Professor of Finance - University of Vienna
Johanna Mair
Economic and social developments
Magda Pečená
Professor of Financial Markets, Charles University Prague & Advisor to the International Monetary Fund on Banking Supervision
Leonore Riitsalu
Financial Well-Being and Behavioral Economics

Youth Advisory Board

To better understand and address the needs of young people, FLiP has established a Youth Advisory Board. Its members share their insights, test new ideas, and help us make our content more understandable, relevant, and engaging.

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Ahmad Elham – BHS Upper Austria

Amadeja Mamic – BHS Carinthia

Anna-Maria Reichmann – BHS Carinthia

Clemens Reiter – BHS Salzburg

David Juldaschev – AHS Vienna

Elena Brehm – BHS Vienna

Emil Haselböck – BHS Lower Austria

Lara Smrtnik – BHS Carinthia

Magdalena Scherer – Private School Vorarlberg

Melek Aytekin – HAK Vorarlberg

Raphael Haar – AHS Styria

Awards

FLiP has received several awards for its work in the field of financial education!

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